Buying hardware in the usual way would be unimaginable, because of the administrative burden it would create when our needs change so frequently. With leasing, we have all the necessary equipment to produce quality programmes while optimising the overall structure of our costs.
“Things move fast in the media world. You‘ve got to be everywhere at once, operating a coherent and flexible organisation that can manage multiple channels and be in a position to innovate. To get ahead,
having an ‘exclusive’ or being live isn’t enough; you have to produce quality content on a daily basis to make sure viewers and listeners prefer you to your competitors and will return to your channels.
Since its creation in 2000, NextRadioTV has become a leading player in the French media sector, both in information and entertainment. Today we have a TV division with three channels broadcast on TNT, three channels broadcast via Internet service providers, two national radio stations and a suite of specialised news websites.
I joined the NextRadioTV group in 2009 and am now the Finance Director for the media entities within the SFR group, so I’m in charge of our investment and cost management strategies.
Leasing is an essential part of our day-to-day and medium-term financial management, because it gives our teams access to the best equipment in order to produce the best programmes. We’ve entrusted BNP Paribas Rental Solutions with the administrative and financial management of our equipment for the last five years. As well as the usual IT that every company needs, our audio-visual business is very demanding in terms of technical equipment, and we partner with BNP Paribas Rental Solutions because they accommodate that. Mobile control stations, editing and mixing consoles, studio equipment… they know how to meet our changing, and often urgent, needs! Buying hardware in the usual way would be unimaginable, because of the administrative burden it would create when our needs change so frequently. With leasing, we have all the necessary equipment to produce quality programmes while optimising the overall structure of our costs.”
Finance Director, SFR Media – SFR Presse / NextRadioTV
Media and audio-visual – Paris (France)