Yusuf Cenk Dağsuyu’s testimony

Working with the leasing model, we’ve been able to update our production chain and work towards more accreditations. Those help provide quality assurance to our international customers. In fact, we’re the first Turkish company in our sector to hold eco-design certification for our products.

Yusuf Cenk #ichooseleasing season 2

This year, we’re celebrating the 20th anniversary of Beta Transformer, our official brand. Twenty years! I feel proud when I think back to how we started and compare that to today’s setup, which covers over 65,000m² in the suburbs of Adana.

We export to more than 30 countries and employ over 200 people, but competition is fierce in the energy sector. Our electrical transformers are known for their quality and sturdiness, but to keep up with high expectations we have to continually update our production line. It’s no longer just a question of optimising costs. Before, we’d replace an old machine with a newer model and see the result straight away. Today, our production methods need to be innovative and we have to consider new things like environmental excellence, which is important to customers.

Back in 2010, our financial advisers pointed us in the direction of leasing. For us, a company that constantly needs to improve our production machinery, it’s a solution that suits perfectly. Thanks to our collaboration with BNP Paribas Leasing Solutions, we were able to finance our investments very early on without impacting our balance sheet or compromising our short-term borrowing ability. They provided us with tailor-made contracts, took care of machinery imports, and anticipated our need for payment flexibility over the long term.

Working with the leasing model, we’ve been able to update our production chain and work towards more accreditations. Those help provide quality assurance to our international customers. In fact, we’re the first Turkish company in our sector to hold eco-design certification for our products.”

Yusuf Cenk DAĞSUYU
Partner, Beta transformer
Energy and electricity – Adana (Turkey)